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The sky will not be falling in Big Sky Country this winter. In early November 2017, a link circulating on social media appeared to report that meteorologists predicted a devastating snowfall for parts of Montana in early 2018: An appended photograph of snow walls inspired previous phony stories, and in actuality depicted unrelated tourist attractions in Japan. Moreover, as is often the case the claim was absent from any credible news outlet despite high public interest in the story. The site reporting dire snowfall predictions for Montana in 2018 was React365, a social media prank your friends generator whose content often ends up spreading far outside its purported intended audience. The claim wasn't the first snow-related fake news to rocket across Facebook in the fall; a similar 2014 hoax about a massive snowmaggedon proved extremely popular that year (despite having originated on a well-known fake news site).
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