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On 8 December 2016, stories appeared that President-elect Donald Trump would remain on the reality television show Celebrity Apprentice as an executive producer, even as he serves as president: The article clarified the claim, reporting that Trump would retain a credit on the program: By that description, it sounded as if Trump would simply remain a credited entity in the program's introduction and conclusion sequences. The piece went on to say that residuals received by Trump would be scrutinized, adding that he planned to devote no time to upcoming productions of Celebrity Apprentice: Nevertheless, a number of readers interpreted the headlines to mean that a sitting president would indeed be appearing on (or devoting significant time to) a reality television show. On 9 December 2016, Trump's former campaign manager Kellyanne Conway exacerbated the confusion by using the phrasing in his spare time ostensibly to mean outside his role as President when discussing the controversy: The Washington Post further noted that President Obama received book royalties while in office, reporting that Trump would retain a producing credit when the show returned to the air. However, it added that prior to the election an NBC executive said the President-elect would never again appear on the series franchise: In short, Donald Trump would retain a producing credit on Celebrity Apprentice as of January 2017. The credit involved no direct work on the program, but would likely generate a profit, but as many pointed out, several presidents received royalties or residuals for projects which they worked on before their election. Although Trump will be credited for his role in the show, he will not star in or be involved with its production.
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