|
?:reviewBody
|
-
In early September 2018, Nike released a new commercial that featured controversial former NFL quarterback Colin Kaepernick. While the advertisement may have prompted some consumers to go out and buy a new pair of sneakers (the company's online sales increased 31%), others vehemently disagreed with Kaepernick's involvement and showed their displeasure by posting photographs and videos (purportedly) showeing them burning various pieces of Nike apparel. So how did Nike respond to this backlash? According to a viral Facebook post, the company released a new pair of sneakers designed to look as if they had been burned in order to clap back on these protesters: This post does not picture an official product offered by Nike. The photograph captures a pair of custom Nike Monarchs that were hand-painted by artist Kelsey Amy, the proprietor of Shme Customs. Although this image of these burned sneakers didn't go viral until September 2018, when they were incorrectly associated with protests against Nike, Amy explained in an Instagram post that she had actually created these shoes months earlier for two customers who requested a pair of grilling-inspired sneakers: Amy uses a variety of sneakers to create her one-of-a-kind artworks, but the Nike Monarch appears to be one of her favorites. These Burnt Ends Nike Monarchs were the twenty-fourth installment of the Make Monarchs Great Again project. Here's a look at some of Amy's other creations based on the Nike Monarch:
(en)
|
![[This page as RDF]](http://data.gesis.org/claimskg/static/rdf-icon.gif){kind=icon}