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On 25 April 2015, the web site The Studio Exec published an article reporting that the hobby of cosplay was to be outlatwed in five states (an article which for indeterminate reasons began circulating widely in January 2016): The tone of the article was something of a giveaway to its satirical nature, especially the quote attributed to New Mexico's governor. Skeptical readers might also have noticed that there is no Cosplay Association of America (nor, therefore a chairperson of such named Mark Jerkins). Readers who scrolled to the bottom of the page could find a (very tiny) About link in which the Studio Exec explained their satirical nature: Although the Studio Exec bears a profile lower than that of other known satirical sites (such as The Onion for straight news, Duffel Blog for military satire, and GOMER Blog for humorous takes on medicine), it focuses on poking fun at the entertainment industry at large rather than deliberately attempting to dupe its readers. The large interval between the piece's publication and its viral popularity further suggests that the item was intended to be an in-joke which eventually escaped its humorous context through social media.
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