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Example: [Collected via Facebook, June 2015] Origins: On 13 June 2015, a Facebook user published a status update and photographs (shown above) claiming that Horizon brand Organic Fruit Snacks had caused somewhat vague injuries to someone who consumed them. The status update was shared by an uninvolved party and not the unidentified consumer. According to the poster, the Horizon Organic Fruit Snacks incident described happened just now and befell a woman in Wilton [Connecticut]. No other information was shared about the circumstances under which the subsequent adverse reaction occurred. Precisely what may have occurred is unclear. The unnamed woman described an immediate physical response to consuming the snack pictured, and multiple possibilities could be inferred from the message's scant detail, including an allergic reaction to the product, contamination (in a processing plant, at the point of purchase, or even at the consumer's home), or some type of reaction or other malady coincidental with but unrelated to the consumption of Horizon Organic Fruit Snacks. The message described a chemical smell emanating from the uneaten remainder of the product, which could (for instance) be chalked up to something as simple as a leaking container of cleaning products stored above the snack food. Several Facebook users shared the status update on Horizon's official Facebook page. In response, a Horizon employee identified as Aubrey stated: As such, Horizon is aware of the complaint and is taking steps to investigate it. We were unable to find any reports of adverse reactions to Horizon Organic Fruit Snacks matching those described in the warning.
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