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On Oct. 5, 2021, Snopes came across social media posts like the one displayed below questioning if, or why, Snapchat was trying to encourage people to run for political office. The posts' underlying claim — that the social media platform had rolled out a new feature to help users launch campaigns — was true. Sofia Gross, head of policy partnerships and social impact at Snap (the company that oversees the app), tweeted: We also obtained an Oct. 5 news release from Snap that said users could access the portal by opening the app, swiping down on the camera screen, and selecting the Run for Office in-app game. There, users will find, according to the release: Specifically, the feature aims to connect those above-listed resources with teenagers and young adults. According to the release, Snapchat reaches 90% of U.S. residents between the ages of 13 and 24 and, therefore, can play a role in telling that population about upcoming races. We know this next generation is the most diverse, the release stated. We hope our Run for Office initiative will help shape a more equitable, and reflective, democracy that includes all Americans, including young people. Gross' above-displayed tweet included a link to an article by NPR in which Gross said the idea grew from the company's observations during 2020 elections. We started meeting with candidate-recruitment organizations to really try to understand if there was a role for Snapchat to play in this space, Gross said. And the answer [...] was yes, developing candidates is a long-term initiative.
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