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  • 2016-06-29 (xsd:date)
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  • What Obama Just Did to the White House Logo (en)
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  • In late June 2016, a number of conservative web site including the Conservative Tribune and Red Flag News published articles with clickbait headlines reporting that President Obama had just done something to the White House logo that was an outrage, beyond the pale, or would make you sick: Typically included in such articles were two images; one showing the White House logo as it originally appeared before President Obama supposedly had his way with it, and the latter showing the Commander-in-Chief's whitewashing of the design: Articles and critical blog posts published in June 2016 claimed the change [had] many people wondering if Obama was trying to secretly signal to America’s enemies that he was surrendering. But on 15 June 2016, the advertising industry publication AdWeek poked fun at conspiracy theories in an article eassying various errors in common depictions of the White House. AdWeek sourced much of their material from an April 2016 blog post published on Medium by the ad agency Hello Monday which was similarly written from a humorous perspective and provided some background regarding the agency's firsthand involvement with updating the White House logo: After providing examples of prior versions of the White House logo, Hello Monday affirmed that elements such as the white flag of surrender found in the current logo had (despite all the June 2016 pearl clutching) been created in 2003 and had been used on the official White House web site since 2007, during the George W. Bush administration: A screen capture of the official White House web site from December 2007 proves that the blue-and-white logo antedates the Obama administration: Indeed, the white flag White House logo was used at least as far back as September 2003 (during the administration of George W. Bush), when it appeared on the cover of a Progress Report on the Global War on Terrorism: Hello Monday's president Andreas Anderskou was asked by AdWeek whether certain aspects of the White House logo that differ from literal depictions of the structure (i.e., errors) were a form of copyright trap: It's likely that June 2016 blog posts claiming President Obama had just changed the White House logo were inspired by the recent AdWeek article, which itself explicitly noted that the modification in question had occurred more than five years before Barack Obama was elected President. (en)
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