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In 2004, the Target retail chain announced a new corporate policy that banned Salvation Army bellringers and their collection kettles from Target storefronts, a move that drew immediate criticism and condemnation from many shoppers: The retailer already had a no-solicitation policy in place at their stores, but they previously had made an exception for the Salvation Army. That exception finally went by the wayside when in a September 2004 statement, Target spokesperson Carolyn Brookter said the chain determined that if we continue to allow the Salvation Army to solicit, then it opens the door to other groups that wish to solicit our guests. It's becoming increasingly difficult to have an exception to our policy, so we decided we would have no exceptions, Brookter said. This year we just said it's time to ... make our solicitation policy consistent. A copy of Target's corporate No Solicitation Policy, as found on their web site, now explains: Target's change in policy was undoubtedly detrimental to the Salvation Army's kettle campaign, which raises up to 70 percent of the Salvation Army's total annual income for efforts such as funding shelters, offering meal programs, and providing Christmas toys, after-school programs and emergency assistance: In November 2006, the Salvation Army announced Target had launched a multi-faceted Christmas partnership with it that would include an online version of The Salvation Army’s Angel Tree Program and a donation by the retailer of $1 million to get that program up and running. Target also promised to donate 100% of proceeds from the sales of a limited edition Harvey Lewis angel ornament accented with red Swarovski crystals to the Sally Ann. As of 2011, Target proclaimed that they were providing $250,000 in gift cards to Salvation Army chapters as part of their partnership with that organization:
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