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  • 2021-02-09 (xsd:date)
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  • Was 'the Truth About Costco's Kirkland Meat' Revealed? (en)
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  • Since at least February 2021, online advertisements promised to reveal the truth about Kirkland meat products at Costco Wholesale. The ads were displayed by the website Learnitwise on the Outbrain advertising network: Two ads we found read: [Pic] The Truth About Costco's Kirkland Meat. Another said: Why You Should Never Buy Meat From Costco. Readers who clicked either ad were led to a lengthy article on Learnitwise.com. The headline of the story was a bit different than what the ads promised. It read: Over 30 of the Greatest and Worst Deals You'll Find at Costco. The article advised readers to either buy or don't buy specific Kirkland products sold at Costco. For example, the story advised Costco shoppers to buy Kirkland Maple Syrup, but to avoid purchasing books. Instead of only covering 30 items as the headline mentioned, the article spanned 99 pages. However, the ad was a classic case of clickbait. No truth about Costco's Kirkland meat was ever revealed. Meat was mentioned near the end of the story. It included advice from the author to buy Costco's Kirkland meat products: The same story also advised readers to purchase the store's rotisserie chickens, bacon, and bacon crumbles. In sum, an online ad promised to reveal the truth about Costco's Kirkland meats. The resulting story never mentioned anything of the sort. (en)
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