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In July 2016, a scam promising a free Luxury RV to people who liked, shared, and commented on a Facebook began to circulate on the social network: This fraudulent offer echoed similar scams promising free cars from BMW and millions of dollars from musician Eminem. These scams promise luxurious awards for the simple task of liking and sharing a page on Facebook, and since many users see this as a low risk, high reward situation, these pages often accomplish their goals of going viral. However, spreading these hoaxes actually has a detrimental effect on social media and can expose people to more fraudulent activity: In addition to tell-tale signs of Like Farming, there are several other ways to tell that this Luxury RV page is a hoax. First, while this message purportedly comes from a business that has been operating for 50 years, their Facebook page was only established on 21 July 2016. Second, the Facebook page claims that it represents Major RV, a company based out of California, but lists its location as Eving, Germany. The lack of contact information on the Facebook page is also suspect: Major RV caught wind of the scam and posted on their Facebook page to warn consumers the offer was fake:
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