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The Italian fashion company Prada removed a display from its Soho store in New York City in December 2018 after a civil rights attorney's critical Facebook post was shared more than 5,000 times. In her 13 December 2018 post, Chinyere Ezie said that the company's Pradamalia product line contained racist and denigrating #blackface imagery: The Sambo character, characterized by exaggerated physical characteristics, has long been considered as a racist representation of Black Americans, as Wesleyan University professor of English and Afro-American Studies Robert O'Meally wrote in the New York Times in January 1987: On their website, Prada described the Sambo-like Pradamalia line of characters featured in their display as a new family of mysterious creatures: Prada removed the display from the Soho store following the spread of Ezie's Facebook post, saying in a statement afterwards that: As of this publication, the Pradamalia section of Prada's website was still active, although the monkey items were not immediately visible. Ezie criticized the company's response in a statement, saying that This company is completely tone deaf when it comes to race and I don't think people should be shopping there anymore. She also called for a full boycott against Prada and for the company to demand that any profits resulting from Pradamalia sales to be donated to organizations that work to combat racism.
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