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  • 2008-05-25 (xsd:date)
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  • 'Elevator Ghost' in Singapore's Raffles Place (en)
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  • Example: [Collected via e-mail, May 2008] Origins: The above-displayed video clip purports to be security camera footage from an office building in Singapore's Raffles Place financial district. As depicted in the video, two businessmen enter the building about a half hour after midnight on 21 February 2008, get onto an elevator, ride it a few floors, then exit the lift — revealing a hunched, corpse-like female figure who slowly shuffles off the elevator after the men have exited the frame. Not only is the video obviously faked, but it was deliberately created for viral purposes — a promotional stunt promulgated by the Singapore branch of the McCann Worldgroup advertising agency on behalf of the GMP Group, a business recruitment and staffing firm with offices in Singapore and other Asian cities: GMP's Corporate Services manager, Josh Goh, subsequently appeared in a No One Should Work Late video to explain the purpose behind the Raffles Place Ghost video: We created the online hoax now known as the 'Raffles Place Ghost.' At GMP, we want to highlight the dangers of working late. Stress, fatigue, ill health are just a few. And ... if you're really, really unlucky, you might see a ghost. Another video shows how the effect was produced: The viral campaign went on to win a number of advertising industry awards. Sources: Chan, Marcus. $100K Spent on Raffles Place Hoax.Marketing-Interactive.com. 16 May 2008. GMP The Raffles Place Ghost Viral Campaign.The World of Advertising. 13 October 2009. (en)
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