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Mr. Potato Head, the ubiquitous American toy that comprises a plastic potato featuring holes into which a variety of plastic parts representing body features and clothing can be attached (e.g., ears, eyes, nose, mouth, shoes, hat, pants) has been distributed by Hasbro since 1952. The following year, Hasbro introduced a Mrs. Potato Head version to the world. In February 2021, however, Hasbro's Twitter account announced that the iconic Mr. Potato Head [is getting] a 21st-century rebrand and linked to a Fast Company article about the change that stated that the Mr. was being dropped from Mr. Potato Head so that the toy could break away from traditional gender norms: As reports that Mr. Potato Head is going gender neutral began to spread, Hasbro then tweeted again later in the day to clarify that the Mr. (and Mrs.) Potato Head toys would indeed be rebranded as the Potato Heads line, but they would also still be identified as Mr. and Mrs. on the packaging: This second announcement predictably left consumers confused about Hasbro's intentions:
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