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On Sept. 12, 2019, What The Fuss published an article positing that the late multi-millionaire T. Boone Pickens had left $30 in his will for Oklahoma State University football coach Mike Gundy to get a haircut: This item was not a factual recounting of real-life events. The article originated with a website that describes its output as being humorous or satirical in nature, as follows: This piece of satire from What The Fuss was published the day after Pickens died. The article received a fair amount of social media attention in the days immediately following its publication, partly because college-football fans enjoyed making jokes about Gundy's mullet, but also because some readers mistook this piece of fiction as a genuine news article. In fact, a news reporter who was seemingly fooled by this article asked Gundy about Pickens' fictional will during a press conference: An audio clip of Gundy's response went viral on Twitter:
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