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On 7 September 2016, the Facebook page Smart Is the New Sexy posted a video reporting that Sweden is officially moving to a six-hour workday, thus promulgating a false rumor that has been circulating online for at least a year now: The business publication Fast Company reported in September 2015 that some companies in Sweden were experimenting with a shorter workday, but other online outlets that picked up the story distorted it, and soon the Internet was full of articles claiming that all of Sweden was moving to a 6-hour workday. On 1 October 2015, the Swedish newspaper The Local responded to these rumors, explaining that while some businesses may be trying out a 6-hour workday, this change is a purely experimental and voluntary one that has not been mandated by law nor implemented nationwide:
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