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  • 2021-03-17 (xsd:date)
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  • Do McDonald’s Golden Arches Symbolize a Mother’s Breasts? (en)
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  • In March 2021, an online advertisement appeared to claim there was something special about the McDonald's golden arches logo. A page in the resulting story said that, in the 1960s, a psychologist named Louis Cheskin advised that McDonald's customers associated the arches with a 'pair of nourishing breasts.' It's not just an 'M,' read the picture that showed the McDonald's Golden Arches. 28 Hidden Images in Famous Business Logos (That You Never Noticed). While it's misleading to say that Cheskin advised McDonald's when the logo was being created, we found that the main part of the claim was true. At a time when the company was considering ditching the golden arches, Cheskin advised McDonald's to keep them because they were, as Cheskin put it, mother McDonald's breasts. The July 1995 issue of Reader's Digest appeared to be one of the sources of the information. While the issue wasn't available online for further reading, we found a story that cited the magazine in a Tennessee daily newspaper, The Jackson Sun. On July 24, 1995, the newspaper reported: The newspaper also printed that market research showed many people subconsciously connected McDonald's golden arches to mother and home cooking. In the 1997 book The Total Package by Thomas Hine, he published the same information, including the mention of mother McDonald's breasts: We thank the reader who sent us information on this book. It helped to add to the data that showed the overall claim in this fact check is true. Another bit of credible reporting came from the BBC. In 2003, it printed a special article titled Fast Food Factory. The story invited readers to explore the past, present, and future of McDonald’s and with it the fast-food industry. The piece mentioned the famed golden arches and its purported association to a pair of breasts: We reached out to McDonald's and provided questions for our story, and the company responded by asking for our deadline. We heard back a second time when the company let us know that they may need more time. We reached out two additional times but did not receive any further responses. In sum, it's true that, in the 1960s, Cheskin advised McDonald's to keep the golden arches at a time when the company was considering getting rid of them. (en)
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