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We first encountered an image proclaiming that McDonald's would be imposing an additional fee of $1.50 per transaction on African-American customers as an insurance measure due in part to a recent string of robberies in September 2010 as a standalone graphic, but by mid-2011 someone had apparently printed it out, taped it to a restaurant window, and photographed it, producing the photograph shown below: That second version of the sign was widely spread via Twitter, causing a public relations headache for McDonald's as the company took to the Internet to dispel rumors about it: Aside from the inherent illegality of what the sign expresses (i.e., charging one group of customers more than another on a racial basis), one obvious giveaway to the hoax is that the phone number listed at the bottom of the sign is the customer contact number for KFC, not McDonald's.
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