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On 18 January 2017, the Washington Post's profile of Donald Trump and his campaign slogan Make America Great Again included a portion in which Trump mentioned that he planned to use Keep America Great as a campaign slogan for a 2020 re-election bid: Many social media users who spotted this tidbit pointed out that the phrase had already been prominently used back in 2016 as part of the marketing for The Purge: Election Year, an installment of the dystopian Purge film series. Back on 25 February 2016, CinemaBlend reported on the then-upcoming film and noted its obvious nod to Donald Trump's presidential campaign: The slogan was visible at the end of a trailer for the film published on YouTube on 25 February 2016: In the context of the original Washington Post article, it appeared Trump's idea to use Keep America Great was an in-the-moment inspiration without his awareness of its associations with a recent horror film release, making the slogan an unlikely choice should President Trump opt to seek re-election in 2020.
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