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Oftentimes the structure of incorporated businesses enables details to escape initial notice, as appeared to be the case with a cluster of North Carolina-based mental health facilities incorporated under the questionable name Nutz R Us. Despite its garnering widespread public attention in June 2016, the unpalatable business name wasn't newly discovered then: a February 2015 letter to the editor of Asheville's Citizen-Times featured a missive from a local psychiatrist questioning whether her initial findings with respect to the Nutz R Us business name were correct: As McCuen noted, Nutz R Us maintained a credible Internet presence (including Facebook and LinkedIn pages) suggesting it existed and operated in the state of North Carolina: The topic once again came to issue with a 23 June 2016 Carolina Public Press article specifically pertaining to the questionable business name: Carolina Public Press found that while the name considered offensive to a number of people, state agencies were neither legally nor logistically able to require the company to rename itself: The Carolina Public Press piece dug further into the business practices of Nutz R Us but ultimately did not find any information suggesting that the business intended to change its name. While it appears that the company occasionally contracts with the state of North Carolina, it remains privately held and uninhibited from doing business under its name of choice.
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