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  • 2016-05-10 (xsd:date)
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  • Budweiser Changing Its Name to 'America' (en)
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  • In May 2016, social media was overrun with claims that Budweiser was changing its name to America. Many were skeptical of the rumor: However, the story was legitimate. Budweiser's own Facebook page shared a video on 10 May 2016 about the America label: According to a story from the Associated Press, Budweiser decided to temporarily change its name to capitalize on not just the U.S. presidential elections, but also the role the United States will be playing in several high-profile sports, such as the Copa America's first appearance in the United States: Fast Company included more detail behind the marketing initiative in their 10 May 2016 coverage, noting that the change would remain in place until after the November 2016 general election: Summer is peak beer-drinking time, and for years, Budweiser has been using this time of year to release special cans to commemorate the season. This time, instead of just changing the cans, the company is temporarily re-branding its product. So while it it true Budweiser was renamed America, that change is only in effect until November 2016. (en)
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