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On 27 March 2018, screenshots of a tweet purportedly sent by Planned Parenthood began circulating on Twitter: Planned Parenthood's Twitter handle is @PPFA, and screenshots of the tweet displayed the handle @PPKeystone, a regional affiliate. In full, the tweet read: Wording of the tweet referenced a March 2018 Twitter meme, We Need a Disney Princess: The tweet was real; it was published by Planned Parenthood Keystone (a regional Planned Parenthood office, as opposed to the national network) on 27 March 2018, then archived prior to its deletion. Planned Parenthood Keystone CEO Melissa Reed said in a statement: The tweet is real, but misattributed by some to Planned Parenthood as a whole, not a single affiliate in one state. Furthermore, the context of the tweet (a Twitter snowclone involving the phrase We need a Disney Princess) was omitted from subsequent articles about the controversial tweet.
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