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In December 2008, just weeks before the end of his term in office, President George W. Bush announced a $17.4 billion government bailout of American automobile manufacturers: In anticipation of that event, General Motors president Troy Clarke had sent out a mailing (reproduced in the Example section above) exhorting GM employees to call legislators and ask for a bailout for U.S. automakers. Shortly afterwards, a caustic response to that mailing (also reproduced in the Example section above) attributed to Gregory J. Knox, president of Knox Machinery, was circulated online. In his reply, Knox took Clarke to task for ignor[ing] the consumer for years while management myopically focuses on its personal rewards packages and being infected with the same entitlement mentality that has bred like cancerous germs in [United Auto Workers] halls for the last countless decades. We inquired of Mr. Knox via e-mail whether the viral response attributed to him had actually been written by him, and he replied as follows:
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