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  • 2018-01-21 (xsd:date)
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  • Is Tide Discontinuing Their PODS Product Because Consumers Eat Them? (en)
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  • The beginning of 2018 saw the amusing, alarming, and/or perplexing social media phenomenon of the Tide Challenge, which involved someone with a camera (usually a teenager) filming themselves biting into Tide's brightly colored laundry detergent pods. So widespread (and so potentially harmful) was the phenomenon that the brand took the step of posting a video advising consumers not to eat Tide PODs: Eventually, social media users encountered another tweet ostensibly from Tide, this one informing consumers that the brand was discontinuing sales of their PODs product because we can't risk lives over having clean clothes: Some viewers who encountered this tweet wondered whether Tide had in fact announced an end to laundry pods due to the prevalence of the Tide Challenge. Tide made no such announcement, and the tweet displayed above is a fabrication, as can be determined in a number of ways: o The tweet bears no time stamp at the bottom. o No such tweet appears on the timeline of Tide's official Twitter account. o Tide knows that the name of their laundry product is properly rendered as PODS (all capital letters), not Pods. The Huzlers fake news site capitalized on this faux tweet to push out a fabricated story under the headline TIDE CONFIRMS TIDE PODS TO BE DISCONTINUED AFTER SEVERAL DEATH DUE TO 'TIDE POD CHALLENGE,' which falsely reported that: (en)
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