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  • 2016-05-16 (xsd:date)
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  • Does Breyers Ice Cream Not Melt? (en)
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  • A number of videos purportedly showing how Breyers brand ice cream does not melt have been circulating on the internet for several years, but the most popular version (YOU WILL NEVER EAT THIS ICE CREAM AGAIN, SICKENING RESULTS!) was published by the YouTube account Mr Eastcoastman in January 2016: While the video identified the product as ice cream, the above-displayed video actually uses a frozen dairy dessert. This distinction is briefly mentioned in a pop-up comment in the video, but the difference is not adequately explained. Breyers addressed concerns over these products on its web site, explaining that the Frozen Dairy Desserts label is used for products that do not meet the U.S. Food and Drug Administration's definition for ice cream: While it is true that the frozen dairy dessert shown in the above-displayed video resists melting, this is not a new phenomenon that's caused by the brand skirting FDA regulations. Several dessert manufacturers use FDA-approved ingredients (such as guar gum) to prevent freezer burn and control the melt rate. Shortly after a similar rumor circulated about Wal-Mart brand Ice Cream, Consumer Reports posted a video explaining the science behind ice cream that does not melt: While the above-referenced videos do show frozen products not melting, they are misleading: the products shown do not meet the FDA definition of an ice cream. Also, despite the fact that they're not ice creams, they are approved by the FDA and safe for consumption; the fact that this product does not melt is not an unexplained anomaly that is putting consumers at risk. (en)
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