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In the afternoon hours of 29 January 2018, President Donald Trump sent a text message to his supporters telling them that if they donated to his re-election campaign that day, their names would appear on a livestreamed version of the State of the Union address hosted by his campaign website the following day: The text message, which went viral on Twitter when ProPublica reporter Derek Willis tweeted a screenshot of the message, was legitimate. Clicking the link provided took the reader to a donation window on donaldjtrump.com, the official website of Trump's 2020 reelection campaign, for a Your Name Displayed during the State of the Union fundraiser. An email reportedly sent by the Trump campaign a day ahead of the 2019 State of the Union address similarly offered to display the names of those individuals who donated $5 or more: This was not the first time that Donald Trump had used the prospect of a fleeting glimpse of fame to raise money for his campaign. During the Republican National Convention in 2016, the Trump campaign offered a Your Name on a Jumbotron incentive, which allowed people who donate $50 or more to have their names displayed on the convention’s mega-displays.
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