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On 20 August 2015, The Onion published an article titled New SeaWorld Show Just Elephant Drowning in Large Tank of Water with No Explanation. Referencing marine park franchise SeaWorld's controversial reputation among animal lovers, the article read: Although social media is inundated with fake news ites spreading false claims to attract web site visitors, The Onion's efforts are typically recognized as originating from one of the few legitimately satirical sites on the internet (i.e., one that aims to entertain readers rather than trick them). Every so often, a specific article from that site will gain an atypical amount of traction and be mistaken for real news. Prior to the flood of hoax news outlets, a now-popular blog was created specifically to highlight instances in which social media users failed to recognize articles from The Onion as satire rather than real news: While the drowning article appeared to be one of those instances (for unclear reasons), the premise was purely spoofing in nature.
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