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In August 2012, the Chick-fil-A chain of quick-service chicken restaurants announced it had experienced a record-setting sales day after supporters staged a Chick-fil-A Appreciation Day in response to calls for a boycott of the chain due to a recent controversy over Chick-fil-A president Dan Cathy’s opposition to gay marriage. Shortly afterwards, the Free Wood Post published an article positing that Cathy was planning to announce that the chain doesn't like blacks either as a marketing plot to stir up more controversy and boost sales: Links and excerpts referencing that article have since been widely circulated via social media, with many of those encountering it mistaking it for a genuine news report. However, the article was just a political spoof of Chick-fil-A from the satirical web site Free Wood Post, whose disclaimer notes that: The claim lay largely dormant until it was reproduced by the fake news site TMZHipHop (in conjunction with TMZWorldStar) in July 2016, along with a novel set of shareable yet clearly photoshopped images: The false assertion Chick-fil-A's Dan Cathy made racist statements regained traction in September 2016, when protests about the officer-involved shootings of Keith Lamont Scott and Terence Crutcher reignited race-related tensions on social media.
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