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In April 2022, some social media users reacted with bemusement to what appeared to be a 49-second excerpt from the trailer for a forthcoming program produced by right-wing Fox News host Tucker Carlson, entitled The End of Men. One widely shared clip, posted by Nikki McCann Rodriguez from the progressive Media Matters for America, contained slow-motion footage of muscular and shirtless men wrestling, working out and chopping wood, and an almost naked man who appeared to be tanning his genitals. The trailer culminated with a caption that read Tucker Carlson Originals presents: 'The End of Men.' Social media users, primarily those ideologically opposed to Carlson, mocked the clip, describing it as homoerotic, while others questioned whether it was authentic or a parody. The clip was entirely authentic, but it was taken from a longer trailer published by Tucker on April 15, to promote the second season of his Fox News feature series Tucker Carlson Presents. It did give a slightly reductive and over-simplified impression of the trailer, which was more than twice as long, and contained more context than was shown in the clip. The trailer did contain what many observers might regard as an inordinate quotient of half-dressed, muscular men, but that's not all it contained. As a result, we are issuing a rating of Mostly True. The full two-minute, 13-second trailer can be viewed on Carlson's official Vimeo channel and was posted to his own website on April 15: Although the clip shared widely on Twitter did come from the authentic trailer, it contained less than half the footage of the original, and did slightly misrepresent the original, which contained expository framing and context, while the viral clip consisted almost entirely of muscular men displaying their physical prowess. In order to demonstrate this discrepancy, and in the interests of thoroughness, the following is a lightly annotated transcript of the trailer:
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