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In March 2010, Pampers updated its Swaddlers and Cruisers diaper line with Dry Max, a thinner, more absorbent technology that Procter & Gamble viewed as its biggest diaper innovation in 25 years. The switch to the thinner diapers was not welcomed by all, however, as a small group of parents began reporting their babies were experiencing severe diaper rash problems after wearing the new product: Examples: These complaints were aired through various social media outlets such as Facebook and ultimately addressed by regulatory agencies in both the U.S. and Canada. In September 2010, the Consumer Products Safety Commission (CPSC) announced that after having followed up and investigated 4,700 reported cases, they could not identify any specific cause linking Dry Max diapers to diaper rash: Health Canada declared likewise, stating that their safety review has not identified any cause for concern. Infants do sometimes develop cases of diaper rash (and allergic reactions) so severe that the rash resembles a chemical burn, regardless of whether those toddlers wear cloth or disposable diapers (or what brand of the latter is used). Nonetheless, after the CPSC and Health Canada investigations found no cause linking Dry Max diapers to diaper rash, Procter & Gamble — while admitting no wrongdoing — agreed to settle a class action lawsuit brought by 59 parents of diaper rash-afflicted babies, agreeing to pay each of them $1,000 per affected child and take care of their estimated $2.73 million of attorneys' fees, provide a one-box purchase price refund, add more information about diaper rash to Pampers websites, and fund medical education on the subject. (This settlement was overturned by an appeals court in August 2013 on the grounds that it provided far too much compensation to plaintiffs' counsel and too little to the class members themselves.) Update: A similar item involving Huggies brand diapers was circulated in November 2013.
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