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Origins: In 1878, managers at Procter & Gamble's soap and candle factory in Cincinnati, Ohio, were puzzled by consumer requests for more of the soap that floats. The company had recently introduced a new product called White Soap, an offering meant to compete with the fine soaps from Spain that were then taking a fair bite out of the American market. Could White Soap be the mysterious soap that floats consumers kept inquiring about? The story that Procter & Gamble had always offered was that the floating soap was the result of an accident: Because of this employee's supposed error, far more than the usual amount of air was incorporated into that one particular batch. Rather than confess to his screw-up, he sent the overwhipped product down the line. The batch hardened, was chopped into bars, and was sent on to market with no one other than the one errant worker (and possibly his manager) knowing anything was out of place about it. In 2004, however, a Procter & Gamble company archivist found information documenting that the floating soap came about through deliberation, not accident: Whatever its origins, consumers loved this exciting new product because they were no longer fishing about in murky water for elusive soap. The new White Soap refused to get lost, as it would pop up to the surface no matter how many times it was dropped into a bucket or sink. Procter & Gamble was quick to see the advantages of marketing such a product. Orders were given to henceforth produce all batches of White Soap as floating soap to meet consumer demand, and in October 1879 the first bar of Ivory Soap was produced: The famous 99.44/100% Pure slogan came about as the result of laboratory analysis:
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