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In September 2018, a photograph went viral on social media along with a caption which claimed it showed a woman named Brittany L. holding a leopard she had just killed during a hunting expedition. On 10 September, the wildlife artist Sue Dickinson posted the photograph to her Facebook page along with a message which read as follows: Dickinson's post was shared hundreds of thousands of times within a week and was re-published through multiple accounts on Facebook, Twitter, and Instagram, including the supermodel Naomi Campbell. The image is authentic and captures a woman posing with a real leopard that she herself killed. The photograph was first posted on 7 September 2018 to the web site of Safari Club International, a hunting organization based in Tucson, Arizona, as part of a group of new entries into the organization's online record book: The URL of the controversial photograph contains the words Brittany L and leopard, so it was reasonable for internet users to deduce that the woman shown with the leopard had the first name Brittany and a surname beginning with the letter L. Indeed, we can confirm that Brittany L. is the woman shown in the photograph (rather than the name of the person who submitted it to SCI's record book). On 7 September, SCI posted more details about Brittany L.'s leopard photograph on HuntForever.org, a website affiliated with the organization. That blog post has since been removed, but we obtained an SCI newsletter email dated 7 September with content identical to the blog post's embedded in it (despite the post's having been removed from HuntForever.org itself). That blog post described the contentious photograph as follows: Brittany L. is featured here with her African leopard that potentially ranks number 9 overall and scores 18 4/16.
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