PropertyValue
?:author
?:datePublished
  • 2020-12-07 (xsd:date)
?:headline
  • Kate Middleton 'Just Dropped an Unexpected Baby Bombshell'? (en)
?:inLanguage
?:itemReviewed
?:mentions
?:reviewBody
  • In December 2020, an online advertisement displayed the words: Kate Middleton Just Dropped An Unexpected Baby Bombshell. Readers who clicked the ad were led to a 40-page slideshow story from Elite Daily that bore the headline: When Kate Had A Candid Conversation With A Fan, She Made An Unexpected Confession About William. There were two components here. First, the initial advertisement that read: Kate Middleton Just Dropped An Unexpected Baby Bombshell. Second, the ad led to the 40-page Elite Daily slideshow story, which itself was filled with ads. The goal of the company that created these components was to make more money on the ads that would be displayed during the slideshow than it cost to run the initial Unexpected Baby Bombshell ad in the first place. This strategy is known as advertising arbitrage. The Elite Daily website detailed over the course of 40 pages that Middleton made two comments in the last two years about the possibility of a fourth baby. While it's true that Middleton did say she and Prince William might not have more kids, it was misleading for the advertisement to say that any of Middleton's comments were from late 2020. In January 2020, Middleton said of the idea of more children: I don't think William wants any more. This comment was nearly a year before the advertisement was still being served by Elite Daily via the Taboola advertising platform. On Jan. 16, 2020, Entertainment Tonight reported: Further, Elite Daily also included in its story a moment from March 2019, in which Middleton made a comment regarding the possibility of a fourth child. The International Business Times reported: In early 2020, a number of rumors and predictions circulated that the couple's fourth baby was on the way and would arrive by year's end. However, as of December 2020, the couple had made no such announcement. There has been no shortage of royal family rumors in 2020, especially with the departure of Prince Harry and Meghan Markle, the Duke and Duchess of Sussex. The couple moved to Montecito, California, which is located north of Los Angeles. (en)
?:reviewRating
rdf:type
?:url