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In June 2017, a quote, purportedly taken from George Orwell's novel 1984, spread widely online, forming the basis for several memes that presented it as a remarkable prediction of the power and ubiquitousness of smartphones. Reviewing Robert Icke and Duncan MacMillan's stage adaptation of the novel in June 2017, the Australian news web site News.com called it a quote from the production and added: And in its review of the play, which came to New York's Broadway in July 2017, the Spectrum News NY1 TV channel also highlighted the quotation: What neither of these reviews make clear, and what the many memes get wrong, is that these words weren't written by George Orwell in 1949, and do not appear in the novel 1984. Despite a thorough search of the 2016 Enrich Spot e-book edition of 1984, we were unable to find these lines in the original novel. However, they resemble a speech from the book, made by O'Brien, a member of the Party who works at the Ministry of Truth: At another point in the original novel, the protagonist Winston notes: Until they become conscious they will never rebel, and until after they have rebelled they cannot become conscious. The earliest iteration of the quotation on Twitter dates to July 2014, during the play's second run at the Playhouse Theatre in London. (It was first staged in 2013). During the same run, a second tweet attributes the lines to the stage adaptation. However, soon afterwards, the quote began to be falsely attributed to the 1949 novel, rather than the 2014 theater adaptation. The revival of the play in Australia and then New York during the summer of 2017 has led to a resurgence in social media posts and memes falsely attributing the line to George Orwell's 68-year-old novel.
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