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On Nov. 18, 2019, WTMJ, a television news station in Milwaukee, Wisconsin, reported that, Facebook quizzes help identity thieves learn personal information, increasing people's risk of being scammed. The story has reemerged periodically since December 2017, when Sutton police in Massachusetts first issued the warning. At that time, ABC News picked up the story and published an article with the warning on Dec. 20, 2017. In many cases, the warnings caution that making personal information public, as many of these quizzes do, could provide potential scammers with key bits of personal data that can enable them to hack into accounts. The Better Business Bureau also cautions: Perhaps the best-known case in which a Facebook quiz ended not only with personal data being stolen but also claims that that data could have been used to influence an election involved Cambridge Analytica. The personal information from millions of Facebook users who took a personality quiz was stolen in the lead-up to the 2016 presidential election.
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