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In November 2020, an advertisement promised quite the shocking revelation from a doctor: Identical Twins Marry Identical Twins - But Then The Doctor Says, ‘STOP'. However, once readers followed the ad, as Reddit user monkeyfunkster observed in the Saved You a Click subreddit, none of the 41 slides in the slideshow even mentioned a doctor. In fact, the word stop didn't appear at all. The story looked to be originally posted on travel website Wanderoam. On Wanderoam, one URL for the story ended in -ta and the other in -ob, representing Taboola and Outbrain, two platforms used to serve advertisements across the web to entice readers to click on a story. Using these separate URLs likely allowed Wanderoam to measure which advertising platform brought in the most readers at the lowest advertising cost. Once readers landed on the story page, the words but then the doctor says, ‘stop' did not appear. The headline read: The Extraordinary Story Of Identical Twins Who Married...Identical Twins. It is unclear why the doctor was added to the headline, other than to entice readers. The couples were not doing anything medically dangerous. We were able to confirm that the clickbait advertisement was real. We found it in the wild, and it also appeared in Google searches with the website name Wanderoam. It is true, however, that a pair of identical twins married another set of identical twins. In February 2018, the Associated Press reported on how both weddings were combined into one: On Aug. 13, 2020, both couples announced on Instagram that they were expecting babies: Inside Edition interviewed the sets of twins in September, chronicling their lives together under the same roof:
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