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On 15 March 2015, the web site ShareonFB published an item titled CHARLES MANSON ENDORSES DONALD TRUMP. But readers who clicked through to the underlying article might have noticed something odd from the outset: Not only was the article's text a brief lead-in bolstered with nonsensical unrelated content, but readers who lingered more than a minute or so were shown the following message and animated GIF: ShareonFB is a prank-generating web site, not a legitimate news outlet. A tendency of many readers not to look past headlines enables obvious pranks like the one above to spread more readily. Previous user-generated pranks with which Share on FB saw incidental viral success included a mid-2015 claim that cult favorite television series Firefly was being rebooted.
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