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On Feb. 15, 2019, a pregnant waitress in her third trimester received a generous $100 tip after serving lunch to a cop. It happened at the Lamp Post Diner in Clementon, New Jersey. A Voorhees County police officer had ordered a lunch that cost less than $9. He paid his bill and left the diner before the waitress, Courtney English, was shown the receipt by the hostess. The story ended up being reported by local and national news media. NJ.com reported that the tip brought her to tears: This was all true. Then a viral content website seized on the story for profit. The person or people behind the website HouseDiver, which claimed to be managed from Israel, dramatized the tale of kindness into a 71-page slideshow-style article. Most of the pages contained about three sentences each. Since at least January 2021, the HouseDiver article was advertised on the Taboola advertising platform with a misleading headline: Pregnant Waitress Charges Cop $9 For Lunch, Moments Later She Runs To The Manager. Another ad read: [Pic] Heavily Pregnant Waitress Runs To Her Boss In Tears After Seeing What Cop Left Next To Bill. The strategy behind HouseDiver's 71-page article was known as advertising arbitrage. The goal for the website was to make more money on the ads displayed on each of the 71 pages than it cost to run the initial ad that lured readers to the story in the first place. HouseDiver appeared to have located a number of pictures of English and her child, who was born weeks after English received the $100 tip. The viral content website used multiple photographs of her child without her permission. We contacted English, who was eager to set the record straight. We asked her if she had seen the misleading and dramatized version of the story. I came across all of that too and was very upset, English said. She confirmed to us that she did not run to the manager. Further, she said that the story's writers came up with some really outlandish things and that much of it was over-exaggerated. We also notified her that it appeared pictures of her and her child had been used without her permission. Definitely without my permission, she said. As for the real story of the waitress, the cop, and the $100 tip, Courtney English's father, Brian, shared his thoughts in a Facebook post. It read, in part: We provided information to English regarding how she can report the advertisement to the Taboola advertising platform. We also directed her to the contact page for housediver.com, the website that hosted her child's pictures without her permission. For further reading, we have previously reported on a similar instance of a viral content website seizing on another true story about something that was hidden in a necklace.
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