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In July 2021, an image supposedly showing a bag of carrots that were grown in Chernobyl, the site of a nuclear disaster in 1986, was widely circulated on social media: This is not a genuine photograph of a bag of carrots that were grown at the site of the Chernobyl nuclear disaster. This image has been digitally altered. This image has been circulating since at least 2020. It appears to have started circulating in the wake of a December 2020 controversy in which Tesco was criticized for selling a product labeled British Carrots that had been grown in Spain. One of the earliest postings (and possibly the original version of this image) came from Twitter user Mike Neaverson, the CEO of the soil management company Neaverson Growers Ltd. Neaverson followed this tweet with a thread explaining that this image was fake and that the real photograph, which showed a British Carrots product labeled as grown in Spain had been a simple mistake. The thread read in part: Tesco would also issue an apology and explain that the grown in Spain label had been an accident. A Tesco spokesperson said: While the fake Chernobyl-grown carrots photo was created as a joke to mock the incorrectly labeled grown in Spain bags, it appears that this doctored image used a correctly labeled Grown in UK bag of carrots as its base. If you look closely at the Chernobyl picture, you can see a bit of digital white out covering the letters UK. Notice, too, how straight the word Chernobyl is compared to the other words that were truly printed on this plastic bag.
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