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In March 2018, a Facebook status update meme began circulating across social networks: The origin of the claim remains unclear, but like many other rumors about Facebook features, it spread far and fast. And like most of those assertions, it appeared to be based on a completely inaccurate inference about the site's features. On 23 October 2017, Mashable reported Facebook's introduction of a then-new feature involving words in comments that triggered animations. Among them were congratulations, xoxo, and BFF (best friends forever): In the video below, the animation for BFF begins at approximately the 0:27 mark:
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