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In the summer of 2021, social media users began posting what appeared to be photographs of a novel Heinz condiment in plastic bottles: Kranch saucy sauce. New or unusual flavor combinations are a common subject of online pranks, hoaxes, and digitally-manipulated, viral photos, and Snopes has debunked many of these in the past, including the bogus Heinz condiment Mayoreo, in June 2021. Kranch, on the other hand, is real. It's one of seven flavor mashups created by the company in recent years, along with condiments and sauces like Buffaranch, Mayochup and Honeyracha. Kranch was first launched in April 2019, and its entry on the Kraft Heinz website says it Combines the delicious taste of classic ketchup + ranch and a special blend of spices.
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