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On 21 March 2015, the News Nerd web site posted an article positing that research undertaken by a cosmetics company had found that women with natural hair have lower self-esteem than women with treated hair: This report was a fabrication that originated with The News Nerd, a site whose disclaimer notes that its content is satirical in nature: The stories posted on TheNewsNerd are for entertainment purposes only. The stories may mimic articles found in the headlines, but rest assured they are purely satirical. The News Nerd article was nothing more than a parody of (among other things) the infamous not actually a study phenomenon: an exercise in which companies engage PR firms to conduct highly unscientific forms of research and issue studies that steer consumers towards those companies' products and services. Nonetheless, the satire hit close enough to home that many readers didn't necessarily find it to be too obviously far-fetched:
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