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Rumors that Tommy Hilfiger made a racist remark exploded onto the Internet in the fall of 1996 after a news article purporting to be from a Philippines tabloid began making the online rounds. These self-same rumors had been in circulation at least nine months earlier, but the appearance of that article brought them to critical mass: According to Cristina Peczon (author of the article), the revealing remark happened on CNN Style with Elsa Klensch, during an interview with both Hilfiger and Ralph Lauren on the latest fashion trends: Though many readers were up in arms about this article (and voicing their displeasure through calls for a boycott of Hilfiger products), no one was ever quite sure what the designer had said, whom he'd said it to, or even which ethnic group he'd slammed. One version of the rumor had him saying, If I knew that blacks and Asians were going to wear my clothes, I would have never designed them. More colorful renditions had him making his shocking revelation on national TV, prompting Oprah Winfrey to throw him off her show. (Oddly enough, the same story had been told about Liz Claiborne since 1991, that Oprah threw her off the show after Liz claimed she didn't design for black women because their hips are too big. A 1997 newspaper article debunking the Hilfiger tale noted that Hilfiger supposedly told style reporter Elsa Klensch of CNN that he didn't think Asians looked good in his clothes. Then, as the story morphed, he told Winfrey the same thing about Blacks, at which point she threw him off the set. Yet representatives of both shows deny Hilfiger ever appeared as a guest. A 1999 article also carried denials from officials of the shows on which the incident was rumored to have taken place: Tommy Hilfiger has never appeared on The Oprah Winfrey Show, said Audrey Pass, a spokeswoman for Winfrey. Hilfiger's never appeared on CNN Style with Elsa Klensch, said Kathy Park of CNN. Oprah herself did what she could to quell this slander. On Monday, 11 January 1999, she opened her show by adamantly denouncing the rumor, emphatically stating the following: On 2 May 2007, nearly a dozen years after the rumor began circulating, Hilfiger himself appeared on Oprah's program for the first time ever to discuss (and once again debunk) the notorious rumor: Both Hilfiger and his company have steadfastly denied all forms of the rumor, and it has taken many. Depending upon whom you hear it from, he slammed Asians, Filipinos or blacks, on Oprah or Ricki Lake or BET News or Larry King Live or CNN — as a rumor, it's a marvel of ambiguity. According to a Hilfiger company statement posted to the Internet in March 1997: The company has answered the charges leveled against Hilfiger in its corporate FAQ, which very clearly states that not only didn't he say what's been ascribed to him, he's also never been on Larry King Live, or CNN's Style with Elsa Klensch, and only in May 2007 was he ever on the Oprah Winfrey Show. Cyberdenials or not, the rumor has legs. Earlier I mentioned it had been around at least nine months prior to its Internet explosion in late 1996. A March 1995 newspaper article noted: Hilfiger's being cast as a racist villain is especially unfortunate because his history as a designer shows him to be anything but. Adding color and movement to everyday clothes, his designs shot into popularity fueled by enthusiastic support from the black community which adopted his fashion statements as its own. When Snoop Doggy Dogg wore a red, white, and blue Hilfiger rugby shirt on Saturday Night Live in March 1994, the word went out: Tommygear was cool. That was the same year the National Conference of Christians and Jews bestowed its National Humanitarian Award on the young designer. In 1995 Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America, and from there he's gone nowhere but up. As immediately satisfying as it is to believe the old Liz Claiborne tale has updated itself by attaching to a newer, fresher designer, there's another likely explanation that must also be considered. As Hilfiger's clothing became more and more popular, it increasingly became a target for the Pacific Basin knock-off specialists. Hilfiger's statements that people should foreswear Asian or Filipino bootlegs of his clothes because cheap copies don't look good on anybody could easily have been misheard or misunderstood so that they were later remembered as statements to the effect that Asians or Filipinos themselves should not wear Hilfiger designs as they would make his clothes look bad.
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