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On April 1, 2009 — April Fools' Day — the geek and gaming culture-focused retail company ThinkGeek released a product that they claimed was called Vilhelm Lillefläsk's Squeez Bacon. The site even created an involved history of the allegedly real product, which they also claimed had a 12-year shelf life: Both Squeez Bacon and Vilhelm Lillefläsk are made-up entities created for ThinkGeek's annual April Fools' Day fake product launch. A November 2009 New York Times Magazine piece referencing Squeez Bacon described that tradition, which began in 2001: According to an April 2, 2009, story on the website Bacon Today, this is the image people attempting to procure Squeez Bacon would have seen had they added the product to their cart: Despite the fact that ThinkGeek — a website famous for its fake April Fools' Day products — explicitly stated that the product was not real 12 years ago, there remains confusion online as to the feasibility of buying a tube of Squeez Bacon. A Jan. 30, 2021, Reddit post in the Thanks I Hate It subreddit brought renewed attention to the fake product. Unfortunately (or fortunately, depending on your viewpoint) the product remains fictional. As such, the claim is False.
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