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  • 2016-07-26 (xsd:date)
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  • 'When You Need to Get Her Drunk' (en)
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  • A photograph purportedly showing a vintage Budweiser beer print advertisement bearing the slogan when you need to get her drunk has been shared online since at least 2012: Despite the Cracked watermark at the bottom of the image, the picture is still frequently shared as a photograph of an authentic Budweiser ad from years past. However, the graphic was actually created for a Cracked digital manipulation contest titled Ill-Advised First Drafts of Great Ad Campaigns, in which entrants were challenged to come up with fictional representations of rejected ideas that led to great ads: The underlying image for this entry was taken from a real Budweiser advertisement created in 1957 as part of the brewer's long-running where there's life ... there's Bud campaign: Some language and attitudes expressed in decades-past advertising campaigns can be jarring to modern sensibilities, but this particular ad never actually existed. (en)
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