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Despite the fact that film actor Pierce Brosnan was alive, online advertisers paid to display advertisements that claimed his final net worth left his family in tears. The ads appeared like this: The misleading advertisements had displayed on websites since at least 2018. It was unclear how long advertisers paid for the ads to run. Readers who clicked the Pierce Brosnan ads were led to a seemingly endless slideshow story with the headline: The Net Worth Of These Celebrities Will Blow You Away. Readers who clicked Next Page dozens of times discovered by the end that Brosnan didn't even appear in the story. This is referred to as advertising arbitrage. The goal in arbitrage is to make more money on ads displayed on the many pages in the net worth slideshow story than it cost to place the initial left his family in tears ad in the first place. In 2019, YouTuber Simon Whistler published a video about the Pierce Brosnan's Net Worth Left His Family in Tears advertisements, featuring it in his Bullshit Report. In the video, he noted that the late actor Robin Williams had also been the subject of similar ads: Brosnan was perhaps best known for his work as James Bond 007 in GoldenEye, as well as Mamma Mia! and Mrs. Doubtfire. Also known for his work as 007 was Sean Connery, whose name was also used in similar net worth online advertisements. We also previously reported on similar misleading ads for Jaleel White, Richard Gere, Chuck Norris, Clint Eastwood, and Alex Trebek.
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