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In March 2016, the image displayed above, purportedly showing a horse whose coat depicts an image of a howling wolf, began recirculating online as a a genuine equine photograph. This picture is frequently shared as an example of pareidolia, a sort of optical illusion in which the viewer sees a distinct image in a random pattern: While the horse's coat seen here could be considered an example of pareidolia, the image itself does not depict anything that exists in the real world. This picture was created for the Pareidolia 5 Photoshop contest on the Design Crowd (formerly Worth1000.com) web site in which entrants were challenged to produce pareidoliac images: User Ktlong was awarded first place in that contest for this horse with a wolf image coat entry. A similar contest on the same site prompted the creation of a picture of a horse whose coat seemingly spelled out the word horse.
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