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On 16 August 2016 Twitter user Zarah Sultana published what became an instantly viral tweet, depicting a woman carrying a tote bag with Arabic writing and bearing a humorous translation: After tens of thousands of Twitter shares, the image made its way to Facebook, where many appreciated the humor but wondered whether the translation was accurate. English speakers lacking knowledge of Arabic asked Sultana whether the translation was indeed correct: An Arabic speaker transcribed the tote's inscription into digital form: Feeding that transcription into Google Translate produces a rough version of what is claimed as the writing's English meaning: Sultana subsequently tweeted contact information for the company behind the Arabic totes, Israel-based Rock Paper Scissors Printshop: The totes began picking up steam back in May 2016, as noted in a news article from that initial wave of interest:
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