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On 21 April 2018, NRA-ILA (the National Rifle Association Institute for Legislative Action) issued a press release reporting that the YETI brand of coolers had severed their business relationship with the NRA: The e-mail concluded with contact information for YETI's corporate offices, and a note that information is power ... [w]e thought you needed this information. The claim quickly spread on social media, typically in posts asserting that YETI had cut ties with the NRA completely: YETI brand coolers, favored by hunters and campers and others who engage in outdoor recreational activities, range in price from about $250 to $1,300, so offering price discounts to members of organizations such as the NRA can be a powerful sales driver. NRA-ILA's statement did not actually say YETI had cut ties with the organization, but rather that the brand no longer wished to be an NRA vendor. YETI countered the NRA-ILA's characterization of their actions in a statement asserting that they were merely eliminating a group of outdated discounting programs which they had previously offered to a number of organizations, not just the NRA: An NRA representative expressed skepticism of that statement, suggesting that YETI had not actually dropped their vendor relationship with other organizations and/or were targeting the NRA nonetheless: We have not received a response to our request for comment from the NRA-ILA.
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