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Even those who don't particularly follow the animal rights movement are generally aware of some of the publicity stunts that organizations such as People for the Ethical Treatment of Animals (PETA) have engaged in to call attention to their cause, such as attempting to elicit sympathy for fish by rebranding them as sea kittens, protesting a dog show while dressed in Ku Klux Klan outfits, producing a racy Vegetarians Have Better Sex commercial for the 2009 Super Bowl, and engaging in street tableaux garbed in bloody furs. Against this background, it's probably not surprising that some readers would take at face value an article describing a group of animal rights activists who decided to stage a protest against the use of leather at a motorcycle gang rally, and for their efforts ended up being duct-taped inside restaurant Dumpsters or force-fed hamburgers by annoyed bikers: Many readers who encountered this tale out of its original context via e-mail forwards and web site repostings did take it at face value, but it was nothing more than a bit of satire published on The Spoof! website on 3 January 2010 and (in slightly different form) on the Glossy News web site four days later. (The former site included a disclaimer noting that The story above is a satire or parody. It is entirely fictitious, while the latter site describes itself as an accredited online satirical publication.) The spoof spread so widely that the local newspaper in the town where the fictitious story was set, the Johnstown [Pennsylvania] Tribune-Democrat, received numerous inquiries asking why they hadn't covered the incident:
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