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If e-mail were baseball, this message would be an automatic out, because it starts out with three strikes against it: the poem it features wasn't written by a terminally ill young girl, the American Cancer Society won't contribute money for every person the message is sent to, and no doctor is urging that you forward it along to others: Taking these points in order, we note: This message, like all its variants, offers the appeal of something for nothing; the chance to make a difference in someone else's life simply by pressing a few keys on a keyboard and forwarding an e-mail along to others. Ultimately, however, this message delivers only what has gone into it: nothing. You can find some additional information here.
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